Your returns problem solved
$190b worth of returns written off & disposed
Returns in 2021 generated 7 billion pounds of waste — which at this scale is ravaging the earth's resources and destroying margins. You can prevent this problem altogether.
Do all customers need discounts?
Promotions increase wasteful returns
Promotions given to traffic who would've paid full price fuels hasty behavior, which leads to —
🗑️ increased returns
👎 destroyed margins
🪧 cannabilized campaigns
🧏🏻 diluted promotion potency
📊 confused attribution
Instead of giving promotions to all traffic, leverage their power to convert those targeted by your marketing dollars.
Promotions that prevent returns
Upload screenshots to redeem promotions
99% of consumers aren't ready to purchase upon impression. Particularly your mid-funnel.
Use screenshots to align promotional campaigns with purchase intent whenever it spikes after impression.
Guidelines for marketing, creative, and agency teams provided on platform.